About Design Your Ad
Design Your Ad is a free learning site containing 100's of pages of straightforward
advice on how to get a strong response from your print advertising. You'll
find different areas focusing on every stage of the advertising process,
including creating your strategy,
designing your ad, building
your ad, and running your ad. You'll
also find other free areas, including an ad makeover
section. In fact, the only area that isn't free contains a course
taken from our live ad effectiveness seminars.
Dispelling the Advertising Myth
Despite their willingness to offer advice, too often ad salespeople and
ad agencies have no more knowledge about what makes an ad work than their
clients. Instead, in hopes of hiding their inability
to deliver a response, they perpetuate the myth that advertising is an
unpredictable, artistic endeavor better left to the creatively inclined.
Over the past few years, we've dispelled this myth
for tens of thousands of businesses in the U.S., Canada, and the U.K.
in our live seminars and
strategy sessions, showing
attendees how to get a dramatic and immediate response from their print
advertising without any special creative skills. Major newspapers such
as the Boston Herald, Honolulu Advertiser, Toronto Globe and Mail, Cincinnati
Enquirer, Washington Business Journal, and hundreds of other publications
have turned to us to teach them how to get their advertisers a strong
response fast.
Why did we create Design Your Ad? Although there's no shortage of places to advertise--including
the Internet--the vast majority of advertisers still run primarily in
newspapers, shoppers, magazines, and other print publications. After
years of hearing business owners share their frustration with the lack
of reliable advice on the subject of print advertising, we decided to
create an entire web site dedicated to helping advertisers.
Our disclaimer
One word of caution. Although we can provide you with an excellent approach
to developing ad strategies, how you apply the techniques and how you
interpret the information about your business, products, competition,
and target customers is up to you. As a result, we can't guarantee you
a response, nor can we be held responsible for any problems arising out
of use of the advice found on this web site. You can view our copyright
information here.
Again, welcome and we wish you best of luck with your
advertising this season!
